Jottings By An Employer's Lawyer |
Tuesday, November 30, 2004
Advertising Campaigns and Workplace Safety - There Is A Connection
Your current television commercial, featuring a construction worker who falls and impales himself on a steel rod and then retreats to a nearby bar for a glass of hard lemonade, is really in very poor taste. Putting aside the inexplicable subject matter (why do you apparently think that “Mike’s makes you forget you’re bleeding to death” is an attractive marketing concept?), the commercial is a graphic affront to workers, business owners, and government agencies who devote their careers to occupational safety. More importantly, I’m sure the families of the approximately 700 victims who die in similar construction accidents each year (not to mention the more than 90,000 workers who suffer serious but non-lethal injuries due to falls) are much more deeply offended than we are by your choice of “humor."
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